The Five Wisdoms Project
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cameron SAYS…

  1. Be kind to yourself and others.

  2. Be present.

  3. Learn something new every day.

  4. Take care of your mind and body.

  5. Be open minded.

    I met Cameron while he was working behind the Richmond bar in El Segundo. His parents have owned the place since 1993, when he was 3 years old. He’s been around the place his whole life. Cameron graduated from San Diego State with a degree in communications, and continues to work in the family business. He said if he could do anything, he’d surf exotic locations around the world. He’s already been to Indonesia. Cameron is on a mission to make a difference in the world, and has created a movement called Bike To Surf, encouraging surfers in beach communities around the world to bike, rather than drive, to their local surf spots. Collectively, this eliminates tons of greenhouse gasses from the atmosphere, and surfers as far away as South Africa have taken up the cause. He’s also the co-creator of Cleantech Rising, a newsletter that makes the latest in clean technologies accessible to layman readers. I’m impressed by Cameron’s efforts and even more impressed by how humble he is about them – helping his family, taking care of the world, and enjoying life. Check out his work at